100% online MSc Management with Marketing

This module focuses on the relationship between individual performance and organisational policies and practices. It looks at various aspects of recruitment and retention, organisational culture, motivation and reward. It examines leadership and performance management and considers the changing role of the line manager. Finally, the module covers flexibility and change in the context of the organisation’s internal and external environments.

Marketing management focuses on the practical application of marketing techniques and methods inside business organisations and the deployment of marketing resources and activities. This module explores the marketing planning process as well as a range of marketing concepts and debates. You will explore consumer behaviour, and will reflect on your own buying behaviour and how it is impacted by people and events around you. In addition to the skills and knowledge required to develop and implement innovative marketing solutions, you will learn how to ensure customer satisfaction and brand loyalty.

The increasing importance of international exchange and transactions means that many businesses, regardless of size, direct their attention to the international marketplace but this requires a different set of marketing skills than those required for domestic marketing. The international marketer faces numerous challenges including cultural diversity, complex marketing environments, constant shifts in market requirements, newly emerging markets and difficult marketing mix decisions. This module explores a range of international marketing topics that will enable students to appreciate the involved and multifaceted nature of cross-border marketing decisions and the important role of marketing strategies within international business.

This module aims to provide you with the confidence, knowledge and skills to effectively plan, execute and measure fully integrated marketing communication plans in different cultural contexts. On completion of the module you should be able to develop clear and compelling communication strategies targeted to a range of organisational stakeholders.

Cross-cultural management is the study of management in a cross-cultural context. Its focus is on the influence of societal culture on managers and leaders and on their practice. This module looks at how cultural differences influence behaviour and communication and focuses on developing managers who are effective in cross-cultural environments. At the end of the module, you will have a critical understanding of these influences and will be able to recognise the skills necessary to take advantage of a multicultural work environment.

The future success of the national and global economy is largely dependent on a new generation of entrepreneurs and innovators developing new ideas and making them a reality. This module focuses on teaching the skills and knowledge required to successfully set up a business and equally the skills to become an intrapreneur and to drive innovation and change from within an organisation. Entrepreneurial qualities have never been more important or more in demand within existing companies and this module is designed to help you to develop these skills and make yourself a more valuable asset in the employment market.

Operations management is the administration of business practices designed to establish the highest level of efficiency within an organisation. It focuses on the conversion of materials and labour into goods and services as effectively and efficiently as possible in order to maximise profit. This module focuses on the theory and practice behind the balancing of costs with revenue in order to achieve the highest possible operating profit.

This module examines strategic management within an international business context. It develops an understanding of corporate strategy and explains the dynamic of transnational corporations as players in an increasingly competitive global environment. The impact of foreign direct investment and the actions of global players as they seek to identify competitive advantage are considered.

Walking into a supermarket and finding bananas and coffee from South America, wine from California and New Zealand and cocoa from Nigeria and Cameroon is a result of international trade. International trade allows countries to expand their markets for both goods and services that otherwise may not have been available domestically. As a result of international trade, the market contains greater competition, and therefore more competitive prices, which brings a cheaper product home to the consumer. This module studies the flow of goods and services across international boundaries from supply and demand factors to economic integration and policy variables.

International human resource management is the process of procuring, allocating, and effectively utilising human resources in a multinational corporation. If the corporation is simply exporting its products, with only a few small offices in foreign locations, then the task of the international HR manager is relatively simple. However, in global firms, human resource managers must integrate human resource policies and practices across a number of subsidiaries in different countries so that overall corporate objectives can be achieved. This module focuses on the issues, strategies, developments and practices adopted by different organisations and applied in a range of different institutional contexts.

This module looks at the systems of internal measures put in place by those responsible for financial management. By managing risk, these measures seek to ensure that financial and other resources are used in regular, ethical, economical and effective ways that are to the benefit of the business and support its objectives. The module examines financial management and control, the system which directs and controls the financial effects of budget user’s operations in a way that ensures that they support business success.