The University of Sunderland would like to reassure you that all of our online Masters programmes are continuing as normal and on schedule.
The programmes are taught and studied entirely online, which means that they can be studied and completed from home, without any disruption to teaching provision or learning activities.
We are committed to ensuring that students are not disadvantaged in their studies by issues caused directly or indirectly by Covid-19 and we will be providing additional support to affected students wherever necessary.
Our enrolment and student success teams are here to provide guidance and support via phone and email as usual.
Complete a life-changing online master’s in management and marketing within 12 months
Apply By18 April 2023
To Start2 May 2023
Complete within 12 months
5 star QS teaching rating (2019)
100% online MSc within 12 months
QS 5 star rating for teaching, inclusiveness, employability and facilities*
Member of AACSB, CABS, EFMD and PRIME
Ranked overall as a top 50 University**
70% of university research rated as ‘world-leading’ or ‘internationally excellent’***
University of the Year for Social Inclusion****
£7,800 total fees, option to pay £650 per module
*QS World University Rankings, 2023
**Guardian University Guide, 2023
***Research Excellence Framework, 2021
****The Times and Sunday Times Good University Guide, 2021
An online management with marketing MSc from the specialists in student success
Our online MSc Management with Marketing course enables you to benefit from an entirely flexible online format. This means that you can study from anywhere in the world at a time that suits you, on desktop or mobile, fitting your master’s around your work and family commitments. In addition, studying the full-time route, you can complete this master’s online in as little as 12 months.
With six start dates a year, you’re not restricted to the traditional academic year and can begin your postgraduate study within weeks.
The course has been carefully designed with busy working professionals in mind and is entirely geared towards unlocking management and leadership success and progression into sought after marketing leadership roles.
Our ‘world-leading’ research in Business, as rated in the latest Research Excellence Framework, directly informs the course’s high quality academic content, which is shaped by online teaching design experts to provide an immersive and collaborative online learning experience.
Every single student is allocated a dedicated Student Success Coordinator to support you from the moment you enrol to the moment you graduate. We have been ranked internationally as a leading university, receiving five stars for teaching, inclusiveness, employability and facilities in the QS World University Rankings 2023, the highest rating that can be awarded to a university. A special recognition of our capability and practical focus on developing the skills that enable career progression for our students all over the world.
What will you study?
This MSc Management with Marketing course helps you to develop your leadership and management skills, examining how aspiring marketing leaders can become effective managers and leaders in the real world of work.
With a focus on leadership in marketing, you will gain a deep understanding of international marketing, marketing management, and global integrated marketing communications. You will also develop a comprehensive understanding of core business disciplines, enabling you to put theory and contemporary thinking into practice by exploring relevant case studies. You will learn how managers are agents of change, innovators and social and business entrepreneurs, and how they are critical, challenging, independent and creative thinkers.
You will be introduced to topics such as effective decision making and operations management as well as entrepreneurship and the process of starting a new business.
Key knowledge and skills taught on this course:
Broad-based and thorough understanding of key business disciplines
Specialist knowledge of international marketing
Appreciation of effective marketing management
Understanding of global integrated marketing communications
Leadership, management, and decision making skills
Fundamentals of entrepreneurship
A global University that specialises in online learning excellence
There is a high percentage of international students at University of Sunderland, and we have students studying by distance learning around the world. Sunderland is also one of the UK’s leading widening participation Universities and was awarded The Times/Sunday Times University of the Year for Social Inclusion 2021. We were also shortlisted as University of the Year by the THE – Times Higher Education.
The University of Sunderland’s wealth of experience, leading-edge technology and expertise in delivering outstanding online learning experiences to an audience of global students is key to what sets the online MSc Management with Marketing apart.
Applicants must be of age 19 and above and should have or be about to complete:
At least a UK 2.2 undergraduate degree or a UK master's degree (or international equivalent)
A third-class honours degree or an ordinary degree (without honours) or UK equivalent professional qualification with a minimum of two years’ appropriate work experience
The work experience must be at a graduate level, in either a managerial or professional capacity which may include voluntary work, placements, internships, or project management
Applicants who do not hold a recognised degree will be asked to provide evidence which demonstrates three to five years’ relevant organisational experience
Total course fees
Per 15-credit module fee
If you are based in the UK, you may be eligible for a government-backed postgraduate loan to cover the full costs of the course.
In addition, if you have successfully completed an undergraduate degree at the University of Sunderland, you are eligible for a 10% tuition fees reduction on our postgraduate programmes.
You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.
If you pay module-by-module, you will pay in instalments of
Developing the Skills for Business Leadership
Successful professionals have different approaches to their work, sharing a range of diverse personality traits, attributes and beliefs. These underpin skills proficiency but cannot in themselves be described as ‘skills’. However often they are central determinants of an individual manager’s effectiveness and are developed consciously over time. This module encourages you to develop a strong sense of self-awareness of your own strengths and weaknesses as a manager and a colleague. In addition, it seeks to help you to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular.
Managing and Leading People
This module focuses on the relationship between individual performance and organisational policies and practices. It looks at various aspects of recruitment and retention, organisational culture, motivation and reward. It examines leadership and performance management and considers the changing role of the line manager. Finally, the module covers flexibility and change in the context of the organisation’s internal and external environments.
Marketing management focuses on the practical application of marketing techniques and methods inside business organisations and the deployment of marketing resources and activities. This module explores the marketing planning process as well as a range of marketing concepts and debates. You will reflect on your own buying behaviour and how it is impacted by people and events around you. In addition to the skills and knowledge required to develop and implement innovative marketing solutions, you will learn how to ensure customer satisfaction and brand loyalty.
The increasing importance of international exchange and transactions means that many businesses, regardless of size, direct their attention to the international marketplace but this requires a different set of marketing skills than those required for domestic marketing. The international marketer faces numerous challenges including cultural diversity, complex marketing environments, constant shifts in market requirements, newly emerging markets and difficult marketing mix decisions. This module explores a range of international marketing topics that will enable students to appreciate the involved and multifaceted nature of cross-border marketing decisions and the important role of marketing strategies within international business.
Global Integrated Marketing Communications
This module aims to provide you with the confidence, knowledge and skills to effectively plan, execute and measure fully integrated marketing communication plans in different cultural contexts. On completion of the module you should be able to develop clear and compelling communication strategies targeted to a range of organisational stakeholders.
Cross-cultural management is the study of management in a cross-cultural context. Its focus is on the influence of societal culture on managers and leaders and on their practice. This module looks at how cultural differences influence behaviour and communication and focuses on developing managers who are effective in cross-cultural environments. At the end of the module, you will have a critical understanding of these influences and will be able to recognise the skills necessary to take advantage of a multicultural work environment.
Enterprise and Entrepreneurship
The future success of the national and global economy is largely dependent on a new generation of entrepreneurs and innovators developing new ideas and making them a reality. This module focuses on teaching the skills and knowledge required to successfully set up a business and equally the skills to drive innovation and change from within an organisation. Entrepreneurial qualities have never been more important or more in demand within existing companies and this module is designed to help you to develop these skills and make yourself a more valuable asset in the employment market.
Operations management is the administration of business practices designed to establish the highest level of efficiency within an organisation. It focuses on the conversion of materials and labour into goods and services as effectively and efficiently as possible in order to maximise profit. This module focuses on the theory and practice behind the balancing of costs with revenue in order to achieve the highest possible operating profit.
International Business Environment
This module examines strategic management within an international business context. It develops an understanding of corporate strategy and explains the dynamic of transnational corporations as players in an increasingly competitive global environment. The impact of foreign direct investment and the actions of global players as they seek to identify competitive advantage are considered.
Walking into a supermarket and finding bananas and coffee from South America, wine from California and New Zealand and cocoa from Nigeria and Cameroon is a result of international trade. International trade allows countries to expand their markets for both goods and services that otherwise may not have been available domestically. As a result of international trade, the market contains greater competition, and therefore more competitive prices, which brings a cheaper product home to the consumer. This module studies the flow of goods and services across international boundaries from supply and demand factors to economic integration and policy variables.
International human resource management is the process of procuring, allocating, and effectively utilising human resources in a multinational corporation. If the multinational corporation is simply exporting its products, with only a few small offices in foreign locations, then the task of the international HR manager is relatively simple. However, in global firms, human resource managers must integrate human resource policies and practices across a number of subsidiaries in different countries so that overall corporate objectives can be achieved. This module focuses on the issues, strategies, developments and practices adopted by different organisations and applied in a range of different institutional contexts.
Financial Management and Control
This module looks at the systems of internal measures put in place by those responsible for financial management. By managing risk, these measures seek to ensure that financial and other resources are used in regular, ethical, economical and effective ways that are to the benefit of the business and support its objectives. The module examines financial management and control, the system which directs and controls the financial effects of budget user’s operations in a way that ensures that they support business success.
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