Boosting the Brand: Getting noticed in a micro-attention world

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Learn how to make a brand stand out in an increasingly a micro-attentive world. Capture attention across different media and platforms including social media. Understand and experiment with key design approaches such as micro-content and snackable design, interactive and immersive experiences, multi-sensory branding, brand storytelling and associations and more. Develop a deeper understanding of brand personality, tone of voice and maintaining authenticity. Apply your design knowledge and skills to an exciting branding project and document your creative journey through a module journal/design diary.

15 credits

Why Sunderland?

World-class teaching, built around your future.

Student focused

We put our students at the
heart of everything we do.

Professions facing

We partner with employers
and embrace real-world
business challenges, shaping
the workforce of tomorrow.

Society shaping

We are a catalyst for
regeneration with our research
and innovation driving economic
and social impact.

You'll develop Learning outcome Career opportunities Admission requirements Modules

Fees

If you are based in the UK, you may be eligible for a government-backed postgraduate loan to cover the full costs of the course.

In addition, if you have successfully completed an undergraduate degree at the University of Sunderland, you are eligible for a 10% tuition fees reduction on our postgraduate programmes.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

Top 30
UK University
(Guardian University Ranking 2026)
1st in the North
East for teaching quality
(The Times and Sunday Times Good University Guide 2024)
70% of university research
rated as ‘world-leading’ or
‘internationally excellent’
(Research Excellence Framework 2021)
8th in UK
for social inclusion
(The Times & Sunday Times Good University Guide 2025)