What’s the Big Idea?

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Gain a critical understanding and experiment with a range of ideation techniques and approaches to developing creative ideas. Finetune your understanding with input from top professionals and understand how to honestly rate an idea. Learn to build a hook to captivate your audience, whether through storytelling and narrative, surprise and novelty, authenticity and passion or clever copywriting. Effectively present and communicate your ideas. Select and apply your ideation techniques to produce imaginative concepts for a live or envisaged project.

15 credits

Why Sunderland?

World-class teaching, built around your future.

Student focused

We put our students at the
heart of everything we do.

Professions facing

We partner with employers
and embrace real-world
business challenges, shaping
the workforce of tomorrow.

Society shaping

We are a catalyst for
regeneration with our research
and innovation driving economic
and social impact.

You'll develop Learning outcome Career opportunities Admission requirements Modules

Fees

If you are based in the UK, you may be eligible for a government-backed postgraduate loan to cover the full costs of the course.

In addition, if you have successfully completed an undergraduate degree at the University of Sunderland, you are eligible for a 10% tuition fees reduction on our postgraduate programmes.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

Top 30
UK University
(Guardian University Ranking 2026)
1st in the North
East for teaching quality
(The Times and Sunday Times Good University Guide 2024)
70% of university research
rated as ‘world-leading’ or
‘internationally excellent’
(Research Excellence Framework 2021)
8th in UK
for social inclusion
(The Times & Sunday Times Good University Guide 2025)