Big Data in Organisations

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In this module you will investigate techniques that organisations use for performing simple analysis of data for a variety of business applications. You will develop an understanding of the types of data used in business, the differences between structured and unstructured data and how tools can be used to represent and analyse different types of data, including big data, in various contexts. You will gain an appreciation of how data analytics can enhance business processes, for improved decision making in marketing, customer relationships, sales and forecasting. You will also learn how to apply simple analytical techniques to present information using data visualisation tools.

15 credits

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Fees

If you are based in the UK, you may be eligible for a government-backed postgraduate loan to cover the full costs of the course.

In addition, if you have successfully completed an undergraduate degree at the University of Sunderland, you are eligible for a 10% tuition fees reduction on our postgraduate programmes.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

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