Marketing in a Digitally Connected World

100% online

Against a backdrop of new technologies and a proliferation of fast developing marketing channels, effective marketing requires an understanding and ability to design complex solutions that engage effectively with the customer journey. This module explores current marketing theory and how offline and online technologies interact with customers through a myriad of touchpoints. Customers from a range of market perspectives are considered and the application of holistic marketing approaches as a means of supporting ‘needs satisfaction’ and attaining customer loyalty is explored.

15 credits

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You'll develop Learning outcome Career opportunities Admission requirements Modules

Fees

If you are based in the UK, you may be eligible for a government-backed postgraduate loan to cover the full costs of the course.

In addition, if you have successfully completed an undergraduate degree at the University of Sunderland, you are eligible for a 10% tuition fees reduction on our postgraduate programmes.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

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