Marketing Management

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Marketing management focuses on the practical application of marketing techniques and methods inside business organisations and the deployment of marketing resources and activities. This module explores the marketing planning process as well as a range of marketing concepts and debates. You will explore consumer behaviour, and will reflect on your own buying behaviour and how it is impacted by people and events around you. In addition to the skills and knowledge required to develop and implement innovative marketing solutions, you will learn how to ensure customer satisfaction and brand loyalty.

15 credits

Why Sunderland?

World-class teaching, built around your future.

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Professions facing

We partner with employers
and embrace real-world
business challenges, shaping
the workforce of tomorrow.

Society shaping

We are a catalyst for
regeneration with our research
and innovation driving economic
and social impact.

You'll develop Learning outcome Career opportunities Admission requirements Modules

Fees

If you are based in the UK, you may be eligible for a government-backed postgraduate loan to cover the full costs of the course.

In addition, if you have successfully completed an undergraduate degree at the University of Sunderland, you are eligible for a 10% tuition fees reduction on our postgraduate programmes.

You pay tuition fees for each module taken, either module-by-module or in full at the start of your course.

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1st in the North
East for teaching quality
(The Times and Sunday Times Good University Guide 2024)
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rated as ‘world-leading’ or
‘internationally excellent’
(Research Excellence Framework 2021)
8th in UK
for social inclusion
(The Times & Sunday Times Good University Guide 2025)